When the sun is in your eyes you will need the Resistol Jason Aldean "Asphalt Cowboy" black straw cowboy hat.

You won't want to leave the Resistol "Asphalt Cowboy" behind on that lonesome road when you climb back behind the wheel of chrome and steel through the middle of the night on a ride that won't let you go.

The Resistol "Asphalt Cowboy" has a 3" front 4" back cattleman crown with black eyelets and black leather "X stitched hand band. The brim is of the "Asphalt Cowboy" is a 4 1/8" bound edge.

Westernhats.com will crease the Resistol "Asphalt Cowboy" black straw cowboy hat to the crease Jason wears.

Like the Wrangler Retro Jeans he wears, Jason is hard working, cool and comfortable with who he is.

Wrangler® is proud to have him on board as the exclusive celebrity spokesman for  the Wrangler Retro Jean.

Brand new from Wrangler is the Limited Edition Jason Aldean Retro jean. The Limited Edition Retro jean is a lower-rise jean with the worn look in a medium stonewash denim.

The Jason Aldean Wrangler Retro jean is a boot cut with the classic "W' stitching and retro Wrangler leather patch on the back pockets.

The Wrangler Jason Aldean Collection Retro jean would look great with one of his Resistol Jason Aldean Collection straw cowboy hats.

Both the Resistol Jason Aldean Collection straw cowboy hats and the Limited Edition Wrangler Retro jean can be found at Westernhats.com!

Justin Bent Rail collection of edgy western looks targeting 18-to-24-year-old consumers is set to launch. Justin is leveraging their country music clout to get this boot off the ground.

“Bands in the alternative country scene are popular with that crowd,” said spokesperson Megan Force, referring to the collection’s core audience — particularly those living in the southern and western parts of the U.S., where these bands are most well known.

The Fort Worth, Texas-based company will promote the line through a marketing program that focuses on interacting with consumers. Initiatives include social media programs on MySpace, Facebook and Twitter, as well as exclusive live concert video streams and mobile text-to-win promotions. On the more traditional marketing side are POS materials and gift-with-purchase perks such as music download cards.

The Randy Rogers Band, singer-songwriter Wade Bowen and the Casey Donahew Band will be featured in the campaign, wearing the boots on tour as well as in the ads.

You can find your Justin Boots at Boot City

The  pull-on styles in distressed leathers have embroidered graphics and stitch patterns to give the Boots a vintage feel.

The Justin boots are Set for an August launch, the collection retails for $110 to $169.