Nocona boot company has a fascinating back story. I am a big fan of strong women, we have a great example of a strong western woman in Sarah Palin, the 2008 VP running mate of John McCain for President. The west has a history of producing strong, independent and successful women. Once such lady started the Nocona boot company.
In 1925 Miss Endid Justin started the Nocona Boot Company with a simple yet lofty goal, carry on her father's tradition of making quality western boots in the town he loved.
Ended Justin was part of the rich tradition of the Justin Boot Company. She dropped of school in 8th grade and began to learn the trade from H.J. "Daddy Joe" Justin.
"Daddy Joe" was not just another boot maker, he took his handcraft very seriously and he was a perfectionist with every aspect of his trade and business. In Daddy Joe's day the salesman didn't travel, the customer did. So Daddy Joe Justin would wait for the cattle drive to come through town, he would measure the cowboy's for boots on their way through, and they would pick the boots up on the return trip.
In 1887, things were changing and the railroad came through Nocona, Texas, just south of the town of Spanish Fort. With expansion in mind Joe Justin moved his boot factory to be close to the train and improve his shipping facilities.
Eddid Justin worked with her father for the 12 years learning the fine points of making hand crafted boots, and building a passion for the craft and honing her business skills. These 12 years would pay off when After "Daddy Joe" died in 1918, other members of the family moved the business to Fort Worth, TX in 1925. Justin Boots is still there today.
Miss Enid felt so strongly that Daddy Joe Justin wanted his boot company in Nocona that she stayed behind got a loan and started Nocona Boot Company. It wasn't easy, but when you learn from the best your confidence can get you through some tough times. During those first years, Miss Enid had to turn her home into a boarding house, she took a job as a sales clerk, shipping clerk, stenographer and credit manager to make ends meet. In the beginning some men didn't like the idea of buying boots from a lady boot maker, but when the quality is there and the price is right people get over their biases, it is the beauty of the old west and capitalism. Nocona boots began to make a name for itself.
The discovery of oil near Nocona brought a slew of new customer's to Miss Enid's young company. Nocona made a 16 inch "lace-up" boot that the wildcatters loved. The boot was tough enough to stand-up to the oil fields and the workers kept coming back for more.
Endid Justin did a lot of smart things with her business, her catalog included a measuring kit, so folks who got the catalog could measure their own feet. One her best marketing stunts was to sponsor a Pony Express race from Nocona to San Francisco. Fourteen cowboys and one cowgirl took off at 9 AM on March 1,1939, from Nocona, Texas and the first rider reached San Francisco at 2 PM on March 24th. This 'race' gave Nacona more national exposure and helped fuel future growth.
In 1981, the Nocona Boot Company merged with Justin Industries, parent company of the Justin Boot Company, bringing the boot making histories of the two family companies full circle.
Miss Enid Justin retired as president and chief executive officer in September, 1982 at the age of 88. She continued to serve as honorary chairman of the board and consultant until her death in October, 1990.
Miss Ended Justin, we salute you and your Nocona boots. Here is what our customers have to say about their Nocona boots